TRAKTOR – FARM LIFE

TRAKTOR – FARM LIFE

toys

whiteID Integrated Design developed a realistic toy tractor made of plastic for the German toy producer Schleich. The tractor has been integrated into the so-called “Farm World” product range and blends in with other figural, technical and architectural products in this play world. The challenge for the detailed creation of such a vehicle is in designing the product so that the target group recognises it as archetypal without assuming brand-specific features from the “real” world.