EXHIBITION BOOTH – PAINTEXPO 2024

EXHIBITION BOOTH – PAINTEXPO 2024

graphic, fair

whiteID Integrated Design conceived an innovative trade fair booth for the paint specialist Onsystem Technic with the goal of “less product presentation, more communication, and increased brand presence”.

SERVICE
Design, construction, graphics, support for implementation

MATERIAL
Coated panel material

CLIENT&YEAR
ONSYSTEM technic GmbH, 2024

The design concept is characterized by tall, backward-sloping walls that maximize the booth's visibility in the busy trade fair environment. The box-like shelving systems provide a modern and highly visible display of the products. An asymmetrical L-shaped counter, complemented by an attached display case, invites visitors and offers seating areas and spaces for communication.

The graphical, minimalist forms and the simple color scheme in anthracite and white with gray graphic elements visualize concepts such as purity, quality, precision, and thereby the values of the brand and its products. The brand in a three-dimensional space, a place for encounters and communication, and a statement with high recognition value.