DISPLAY COUNTER

DISPLAY COUNTER

fair

The timber wholesaler Carl Götz commissioned whiteID Integrated Design with the design of an eye-catching exhibition design. Carl Götz wanted the focus of attention to be on the aesthetics and exceptional machining properties of plywood and composite boards with extremely matt and high-gloss finishes. The design approach evolved from the properties of the material. A striking counter was designed to “showcase” the contrasting surfaces in the right light, on which glossy and matt elements are butt jointed flat and angled against each other. It serves as a communication point, material show and display for the company’s own innovation magazine.